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A photographic portrait, or fotoritratto is a photograph in which the focal point of the primary or predominant subject consists of one or more persons. An example of fotoritratto is shown in the picture opposite (photo mylaphotography ).
The fotoritratto differs from other types of photography, such as the one panoramic, for the fact that we can work in a more targeted on lighting of the subject.

Why is it important to correct illumination in photographic portraits?

The 'eye and the brain are particularly sensitive to the physical details of the people, so it's worth losing a few more minutes to get individuals to appear as much as possible "real" (if this is your intent).

For example, if the skin colors are off, this will impact the perception of the whole picture because we are overwhelmed by what is the image that we have pre-established brain of human physiognomy.

That is human is a complex form has different shapes, colors and textures that reflect light and create shadows in various ways by which a right choice of lighting brought out these features.

The fotoritratto is particularly difficult because the subject is captured in a pose that is rarely taken in real life; observers also we do not stop to look at the details of a face or a human body in real life (which are constantly changing and that would create embarrassment) as well as we do with a photograph. This is the key detail that drives us to create exceptional portraits in terms of brightness and contrast.

Light plays an important role in exalting the mood of the subject. For instance take a portrait of early morning when the sunlight is weak relaxation that can enhance the skin and facial features have at this time of morning

How can we improve the brightness in photographic portraits?

If you take photos in the ideal is to use internal speakers that eliminate the formation of shadows. Similarly, if you shoot outside, the ideal is to choose places that do not receive direct light, as in twilight or during days when the sky is cloudy.

You can shoot in the early hours of the day or if you are in situations of direct light, you can use a fill flash or reflectors to compensate for areas of intense shade.
These expressed in this post are generic standards for photographic portraits in which the subject has not contrast too sharp and where the forms are smooth and continuous.

You can experience it the other of the above to get dramatic pictures or to highlight some details of the subject, indicated especially if you are shooting black and white photographs.