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The creation of an image is undoubtedly a creative process. For this reason, many photographers and graphic designers consider themselves, at least in part, the artists. But when it comes to selling pictures in microstock world, is it really possible to define "art" these works?

The definition of what is art and what is not has always been a source of lively discussion and will certainly continue to do so. So, below I will give only my personal point of view on this subject. In my opinion there are a couple of points where the concepts of art and microstock are fundamentally different:

1. Personality vs. Anonymity

All works of art have a creator. Usually the artists are proud of their work and publish them on their behalf and eventually signing them. There is always a direct connection between artist and work.

In microstock, in general, the images are used anonymously. Buyers can see the identity of the creator, but when the images are published, his name is rarely disclosed and in that case it is hidden somewhere in the text to lowercase.

2. Uniqueness vs. mass market

For me, a work of art must have a unique look. This does not mean that it must not be reproduced and distributed, but it must be done in a context where the system recognizes the importance it deserves.

The microstock images are made to be sold in large quantities and in most cases their use is purely illustrative. Could be placed in situations in which the creator would not have thought.

3. Inspiration vs.. purpose

The art exists because the artist wants to create it. Period. If people like it, so much the better. Sometimes artists want to send a message, other times they just want to create something that is beautiful to see. Certainly they also need money to live, like everyone else. So, if they see that their art does not collect consents, may try to change your style. Do not be ashamed to create something just to sell it. However, the inspiration of a true artist will always be his imagination and not public taste.

It 's also clear that microstock images are created to be sold, but there is a noticeable difference with respect to art, and I believe to be nothing short of essential. In microstock, images are acquired not for pleasure but to serve a purpose.

The talented creators working in microstock try to create images based on the needs of those who would buy them. Their goals are the advertising agencies and advertisers. But this does not imply that they have put aside their personal style or clone the successful competitors. To stand out from the crowd should keep their personalities without ceasing to attract potential buyers. I think this is the most important aspect of microstock. Managing to get a balance in this respect is the key to being successful in the microstock world.

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